The internet has become the greatest resource and the greatest challenge to small businesses today.
Before the internet, rating and review websites and social media, small businesses built their reputations through word of mouth. New referrals came from satisfied customers and other Small Business Owners. In today’s world of information overload, nearly all potential customers are going online first, and many will do so from their mobile device while they are already on their way.
With Yelp being the dominate player in review websites for small businesses and their services and other new sites rising to prominence, it can be overwhelming to anyone trying to run their business. Negative reviews, comments and claims can be made by anyone at any time. In many cases you may not even be aware of the review because there is no notification system in place from the some of the sites.
Then, most Small Business Owners are unable to make an appropriate response to or dispute what was written in a meaningful or useful way because they don’t know what to say, how to say it or because it takes too much time. This forces the business owner to either ignore the situation or resort to hiring a lawyer. There is a better solution. In this new age, it is imperative that you develop, cultivate, maintain and own your online reputation IMMEDIATELY!
SBO Buzz was founded to help Small Business Owners of all types to build, extend, manage and maintain their online presence. We assist your small business by managing your online reputation and posting content on social media websites to expand your business through educating your current customers and engaging new customers.